Commercial instinct
The judgment of sales and business development—grounded in how opportunities move.
About Smittinn Consulting
Built on experience.
Focused on what gets attention now.
Smittinn Consulting is a strategy and growth consultancy built to help companies connect with the people and opportunities that matter most.
Our primary focus is Strategic Executive Outreach—helping organizations earn the attention of difficult-to-reach decision-makers and create meaningful business conversations.
The thinking behind Smittinn comes from experience across sales, marketing, technology, partnerships and customer acquisition—combined with an understanding that today’s buyers are surrounded by more messages, more automation and more noise than ever before.
Standing out requires more than simply doing more outreach. It requires better strategy.
Experience behind Smittinn
Experience across sales, marketing and technology.
Smittinn Consulting was founded by Claudine Tinneny, a sales and growth leader with more than 20 years of experience building relationships, developing business and helping organizations bring ideas to market.
Her career has crossed industries and disciplines—including enterprise sales, SaaS and technology, marketing, advertising specialties and promotional products, strategic partnerships, business development, CRM, sales operations and emerging technology.
Claudine has seen customer acquisition from multiple sides: opening doors and generating revenue; working alongside marketing organizations creating demand and engagement; building partnerships; and working with the technology and systems designed to support the process.
This breadth shapes how Smittinn approaches growth today. We understand both sides of the equation: what companies want to communicate—and what it actually takes to get someone on the other side to pay attention.
A broader perspective
A different perspective on outreach.
Great outreach sits at the intersection of disciplines.
Audience understanding
The perspective of marketing, brand and creative work—focused on relevance and attention.
Operational discipline
The structure of technology, CRM and workflow—supporting consistent execution.
Human decision-making
An understanding that meaningful business relationships are still built between people.
Smittinn brings these perspectives together to focus on the larger objective: creating the right reason for the right person to engage.
The company
Built to bring the right expertise together.
Smittinn Consulting operates with a flexible, strategy-led model designed around the needs of each engagement.
Our work can bring together specialized capabilities across strategy, research, sales, marketing, creative development, technology, CRM, workflow design, AI and campaign execution.
This allows Smittinn to remain focused and agile while bringing the right expertise to each client and opportunity.
How we think
Principles that guide the work.
Attention has to be earned.
More outreach does not automatically create more opportunity.
Human connection still matters.
Technology can improve the process, but meaningful business relationships are built between people.
Strategy comes before tools.
The newest platform, AI model or automation cannot compensate for the wrong message, audience or strategy.
Creativity has business value.
Being memorable is about creating a reason for someone to notice, remember and respond.
Technology should make people better.
We believe in practical, responsible AI and technology that strengthens human judgment rather than replacing it.
What Smittinn does
Strategy first. The right capabilities behind it.
Strategic Executive Outreach
We help companies earn attention from high-value executives and decision-makers who are increasingly difficult to reach through ordinary outreach.
Explore Strategic Outreach →Responsible AI
We help organizations identify practical ways to use AI responsibly to improve work, decision-making and execution while keeping people at the center.
Explore Responsible AI →CRM & Workflow Optimization
We help organizations strengthen the systems and workflows supporting sales, customer relationships and growth.
Explore CRM & Workflow →Breakthrough SOS—Smittinn’s Strategic Outreach System—supports our strategic outreach engagements by bringing campaign strategy, execution, engagement visibility and follow-through into one coordinated operating environment.
Start a conversation
What are you trying to break through?
Let’s talk about the people, opportunities or growth challenge that matters most.